Job Brief
Responsible for amplifying the online traffic from search engines by optimizing and reviewing media components on the website, and confront to industry best practices to deliver search engine friendly designs.
Duties and Responsibilities:
•Develop Page Titles, Meta Descriptions, Meta Keywords, and Image ALT Tags for new and existing web pages.
•Carryout keyword research to find out suitable keyword targets when necessary.
•Evaluate Website content index, wireframes, comps and copy drafts to include the appropriate keywords in URL’s, links and page body.
•Trace missing or duplicate HTML tags and make them correct to furnish the unique page to its customers.
•Recognize areas of flaws within the Website that could prohibit major search engines from finding our content.
Skills and Qualifications required:
•Passion for SEO, the ability to think creatively and to identify and rectify the problems.
•Proficiency in MS Excel, Word and PowerPoint.
•In depth knowledge about popular keyword tools (Google, word Tracker, keyword Discovery etc).
•Working experience in CMS and building / administering content in CMS environments.
•Comprehensive knowledge in HTML/CSS.
